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Tips on Selling During the Holidays
November 2009
In This Issue
Selling during Holidays
$150 Sells Your House
Staging to Live
Planning for 2010
  
Family Home
See how staging creates contemporary appeal in this family home.
 
Living Room AFTER
Liv Rm 
 
Family Rm AFTER
Fam Rm 
 
Notice how we made the existing orange wall a positive feature.
 
Proper scale and color makes this vibrant room a plus.  Check out the slide show to see the darling double kids room we created, too. 
 
CALL US TODAY!            206.910.9314
  
How $150 Can Sell Your Listing!
 
Staging an occupied home is no longer a luxury - it's a requirement. 
 
How to do it affordably?
 
Spend $150. 
 
Hire Set The Stage for our "One Hour Stage."  We'll deliver a consultation that helps sellers clearly see what they need to do to properly market their home.  They get a complete plan, and a set of to-do's.   
 
More importantly - they're on board.
 
After that, POLISH IT UP.
 
Sellers pay only $750, and we come back to stage and style the home from top to bottom.  A killer deal that hugely enhances the chance of a quick sale with strong offers.
 
This program is SO EFFECTIVE that many agents won't bring on a listing without it.
 
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Dear Galen,

You may have seen this article in The Seattle Times, but if not, here's a link. The article contains several tips on successfully staging and marketing your listing during the holidays: some of them from yours truly. (We've linked to it on our site - click above.)  
 
I've had some clients ask me for tips on where to place the tree and how to decorate while on the market.  In general, create warmth and light, but it's best not to assume all buyers share your holiday.  If you limit decorations to one room (just focusing on the tree, perhaps), that will really help. With or without a tree, it's best to keep all other trimmings to a minimum to avoid overwhelming your buyer. 
 
By the way, it's good to avoid listing photos that contain holiday decor. (They'll look stale come January.)
 
For now, take comfort in the fact that people buy homes 365 days a year. I recently had an agent tell me that she's sold 3 houses on December 27 in the last 5 years.  That ought to make anyone jolly! 
 
SET THE STAGE  - your resource at every time of year.  
 
Call us today at 206.910.9314.
 
  
Staging To Live: a Truly Funny Read
 
SET THE STAGE was recently the focus of an unexpectedly  entertaining article on "Staging to Live."  
 
Writer Katherine Luck invited me into her home to "make over" her bedroom and family room using only her posessions.  This is what we call "Staging to Live" (as opposed to "Staging to Sell).  Kathryn confessed that she had absolutely no talent in this regard, and so her editor thought she'd be a great test subject! 
 
She offered to be my assistant for the day, and was quite impressed with the transformation of her spaces - so was her husband (always a good thing).   
 
We've posted the article on our site.  It contains a few evolving photos, so check them out! Click here and scroll to "All My Home's A Stage. 

PSST!  A half day "Staging to Live" Gift Certificate is a great thank-you gift for someone you sold a house to this year!

Call us and we'll set you up!  206.910.9314   
  
A Note From Patty
It's been a challenging year.  But we're still here.
 
As you plan for a successful 2010, I hope you'll contact me to set up a meeting.  I'll listen to you, share my portfolio and learn about how you work best. 
 
You'll then have a qualified, certified and highly skilled stager in your arsenal.   A great way to start the new year.
 
Whether you're an agent, a builder, or a home seller, my business is to help YOU succeed.  It's satisfying work, and I'm good at it.
 
I'd love to work with you.  
206.910.9314.
 
With sincere thanks,
Patty Bonnell headshot 
Sincerely,
Patricia Bonnell, Owner
Set The Stage
Accredited Staging Professional (ASP)
PRESIDENT, Seattle Chapter IAHSP
Member, RESA (Real Estate Staging Assn.) 
Member, BNI Seattle Sound Connections
 $150
Rebate!
 
 
Call us.
206.910.9314
 
 
Hire SET THE STAGE for your occupied listing.  We'll give you a comprehensive Staging Plan in 1 hour.  We call it the "1 Hour Stage."
Cost:  $150.
 
Hire us back to perform the plan, and we'll give you the consulting fee back!
We'll reduce the FLAT FEE for owner-occupied home staging from $900 to $750.  Money
 
No extra costs, no hidden fees. 
"Staged In A Day" for $750.
Easy. Affordable. Done.